The #IAm Campaign
Here's what I did:
- Researched and coordinated with venues and vendors for 2015 live events in Los Angeles and New York
- On-site management for live events, including overseeing social media technology integration and brand ambassador recruitment, training, and management
- Researched, pitched, and executed Facebook Live Q&As for 2016 campaign
- Coordinated with nonprofit partner and videographer for 2016 campaign
- Collaborated with Social Media team to track impressions
...and the results were:
- 25M+ impressions
- 199,700+ video views
- 245,000+ Facebook Live views
- Had my first taste of New York pizza in 2015