Facebook Live for The #IAm Campaign
Here's what I did:
- Researched, pitched, and conceptualized using Facebook Live to engage internationally with target audience
- Developed social media content calendar for influencers and nonprofit partner
- Traveled internationally to the Philippines and successfully launched the first Facebook Live session with Lea Salonga
...and the results were:
- 21M+ impressions
- 246,000+ views (includes view count from fan's YouTube upload of Q&A)
- 3,200+ comments
- 2,000+ likes
- Met my childhood idol and kept my cool while doing so
🎶 Who is that girl I see? 🎶 The one and only Lea Salonga! Props to me for keeping my cool :)
Photo: Howard Tran